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Digital Marketing Specialist

Who We Are

Aequilibrium is a fast-moving, and even faster growing software development company that focuses on creating unforgettable onboarding products and services for the Fintech world. We work with progressive companies that strive for change and excellence in their services and we help them achieve these goals then blow them out of the water with our talented team, service and products. Every aspect of our company – from our hiring to internal team initiatives right through to our product development – is thoughtfully designed and engineered to help us deliver the most elegant and delightful experience you can imagine.

We turn user experiences into life experiences.


Who you are

Aequilibrium is seeking a Digital Marketing Specialist to join our fast-growing organization. We’re looking for someone who has experience developing brand awareness, generating marketing qualified leads, and analyzing what turns a happy customer into a repeat, long-term client. Sound like you?

The Digital Marketing Specialist’s role is to design and deliver targeted marketing programs to support expansion and growth of the company’s services and products. This role requires in-depth knowledge of Aequilibrium’s products and market goals. Proficiency in graphics, digital advertising, social media and SEO strategy is a must along with a strong familiarity with marketing work tools such as Hubspot, Google AdWords and Hootsuite.

We work hard and play hard. If you do too, keep reading on!


What You’ll Be Getting Up To

  • Manage list creation & build digital campaigns through email and social media, including the design templates, calls-to-action, and content used in your sends in line with business goals
  • Manage the company’s social media profiles and presence, focusing mainly on Twitter and LinkedIn
  • Identify and grow new leads including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Deploy, maintain and enhance our marketing automation activities using Hubspot
  • Manage both onsite and offsite SEO for the company, as well as organic search engine performance and goal-setting based on site impressions, click-through rates, traffic, and conversions
  • Conduct research to identify new trends and business opportunities for targeting customers in the Fintech industry
  • Analyze and interpret what behaviors and patterns increase likelihood of retention
  • Create compelling presentations
  • Identify, attend and organize conferences, events, meetups, etc. to network with people in our space and prospective customers and competitors


What We're Looking For

  • 2+ years' experience in a LeadGen / marketing capacity for a technology service provider in the B2B space
  • A bachelor’s degree (or equivalent), preferably in Marketing with some emphasis on technology. An advanced degree is an asset
  • You have a passion for digital marketing and are dialed-in to the latest and greatest trends in the Fintech space
  • Excellent writing skills with experience in writing for a B2B audience and developing high-impact sales collateral (samples will be requested)
  • Understanding and/or experience with the sales cycle in a B2B environment
  • An expert at leveraging social media (i.e. LinkedIn, Twitter, FB, Instagram) to reach business partners and customers
  • Ability to make a polished and professional presentation infused with creativity and visual appeal
  • Impeccable interpersonal skills, with a proven track record of establishing credibility with key clients, prospects and business partners, customer support and development
  • Strong attention to detail and quality
  • Creative and innovative mind, always reaching beyond average


Compensation Opportunity:

  • Competitive base salary
  • Performance bonuses
  • Opportunities for accelerated growth and personal development


Bonus points for:

  • Experience with Fintech and digital transformation are a huge plus!
  • Professional Services and Digital Product experience
  • Familiarity with Agile Development and/or experience with Lean Startup
  • Solid pingpong abilities


About Aequilibrium

Aequilibrium is proud to have been selected as a Top 5 Finalist for the Small Business BC Best Employer Awards for two consecutive years. We have a casual and collaborative working environment and support flexible schedules. We're big on technology and creativity, and we believe that through teamwork (whether that manifests itself in your daily work or your next ping pong challenge) we can reach amazing feats together.

Our office is located near Waterfront in the financial district, surrounded by pretty sweet coffee shops and eateries and educational accelerators like BrainStation. We are close to main bus routes and literally steps away from several skytrain access points. Our building is fully equipped with bike storage lockers and a full size gym on the ground floor.

If you feel you’ll thrive in this environment and make a difference, you should definitely apply!


The Perks:


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