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Account Based Marketing Manager

Job Summary

This is a great opportunity to join a growing digital product design and development studio in a  challenging and rewarding role. As the first Account Based Marketing (ABM) Manager specialist in our organization, you will be responsible for planning, organizing and executing programs that identify new key target accounts,  generate new prospects and advance existing opportunities. You will work closely with the sales team to advance a prospect through the sales cycle and drive the marketing efforts with the in-house team.

As an experienced marketer in ABM, you will lead and build marketing plans consisting of multi-touch, multi-dimensional programs, including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments.

 

What You’ll Be Doing 

  • Work with the leadership team to evolve the ABM practice including evaluating Martech offerings, identifying new capabilities needed and building the wider ABM team
  • Lead the Account Selection process using automated tools and manual processes
  • Develop and implement target account strategy to support account-based selling
  • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts 
  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos.
  • Interface with sales to determine sales enablement needs, and work with other marketing resources to develop tools, programs in a box, training and content
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities 
  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies and other contractors
  • Communicate and educate the sales team regarding new and planned marketing activities 
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • Develop and maintain comprehensive account proles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

 

Job Requirements

  • 5+ year’s experience in a B2B ABM role, preferably in an agency/professional services setting
  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • Proven track record with account-based marketing programs and account selling teams
  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
  • Experience building, launching and reporting on campaigns 
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth 
  • Able to bring ideas to the table, drive internal strategy for the company and deliver value quickly in a collaborative, high-paced environment

 

Learn more about our team: aequilibrium.com/careers

Aequilibrium is trusted with highly sensitive information. Upon joining our team, you may be asked to undergo security screenings including a criminal record check.

 

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